Artificial intelligence (AI) is revolutionising the way businesses approach marketing. From targeted advertising to personalised customer experiences, AI is making it easier for companies to connect with their customers and make data-driven decisions.
One of the most significant ways AI is impacting marketing is through targeted advertising. By analysing customer data and browsing habits, AI algorithms can identify which customers are most likely to be interested in a product or service. This allows companies to target their advertising efforts to the people who are most likely to convert, resulting in a more efficient use of advertising spend.
Another area where AI is making a big impact is in personalisation. Thanks to AI, companies can now provide customised experiences for each individual customer. This can be done through personalised recommendations, tailored content, and even personalised communication. By providing a personalised experience, companies can increase customer engagement and loyalty.
AI is also helping companies to make better data-driven decisions. By analysing customer data and identifying patterns and trends, AI can provide valuable insights into customer behavior. This allows companies to make more informed decisions about products, services, and marketing strategies.
Another area where AI is making a big impact is in automating repetitive tasks. Machine learning algorithms can automate a variety of tasks such as email campaigns, social media posts, and customer service interactions. This allows companies to save time and resources, allowing them to focus on more strategic tasks.
In the future, we can expect AI to play an even bigger role in marketing. As technology continues to advance, we can expect to see even more sophisticated AI algorithms that can provide even more accurate and actionable insights. Additionally, we can expect to see more companies leveraging AI to create immersive, personalised experiences for their customers.
In conclusion, AI is already making a big impact in the marketing industry, and this trend is set to continue in the future. By leveraging AI, companies can improve their targeting, personalisation, and data-driven decision making, resulting in more efficient and effective marketing strategies. As a result, companies that can effectively use AI in their marketing strategies will have a competitive advantage over those that do not.
By Nicole Moletsane
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No matter the industry, hybrid cloud can help drive business transformation.
Humans have long understood the power of data when it comes to effective decision-making. 20,000 years ago, Paleolithic tribespeople kept records of their trading activity by making marks on sticks and bones, while even a modern-sounding idea like “business intelligence” is older than most of us perhaps realise. In fact, the term first appeared in 1865 in reference to a banker named Henry Furnese, whose facility with information collection and analysis is said to have given him a powerful edge over his competitors.
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Managing hybrid cloud IT environments can be a daunting task, and organisations need the right tools to tackle the challenges.
Organisations are seeking to deliver innovative capabilities faster with existing enterprise applications. However, a significant portion of IT budget is consumed by maintaining these existing applications. As organisations embark on application and data modernisation, most land on a hybrid cloud strategy with application and data workloads balanced across both public cloud and private cloud. Organisations need a robust management solution that works across infrastructure and application suite to keep all the systems running smoothly.
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Topics: Hiperdist
NEWS RELEASE
Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, today announced the launch of its million dollar hub in Morocco. Vertiv has been operational in Africa for over 35 years, serving its channel partners by offering holistic technology solutions that bring together hardware, software, analytics and ongoing services to enable continuous and optimal running of vital applications for data centers and communication networks, as well as commercial and industrial facilities. The ability to now offer supply of products from Morocco, permits the company to stay true to its commitment of providing business-expanding capabilities to its partners and driving innovative possibilities to newer heights.
CONNECTIVITY IS KEY: UNLOCKING THE POTENTIAL
As a precursor to its stock hub launch in Morocco, Vertiv recently embarked on a series of roadshow events to showcase its latest technology innovations to channel partners, consultants and end-users across Europe, Middle East and Africa (EMEA) earlier this month. This strategic move aims to transform the supply-chain landscape.
“In a world that is becoming more and more complex every single day, we strive to provide simple, effective, reliable and innovative mission-critical technology solutions to our customers. Connectivity is the single-most important thing we all collectively thrive on globally, it is essential not only to stay connected but also to be able to do this at a swift pace,” remarked Pierre Havenga – Managing Director of Vertiv in Middle East and Africa. “The launch of our new hub in Morocco gives us an opportunity to continue to reinforce our commitment of delivering revolutionary, game-changing, core-to-edge solutions to our customers and our channel partners. Our presence in such a geographically strategic location such as Morocco safeguards the entire value-chain from local availability of our services to rapid delivery of fast-moving goods. It also strengthens our global delivery model, thereby allowing our partners to gain momentum in their own businesses and services.”
SCALING UP TO KEEP PACE WITH CONSUMER TRENDS
The move to handling essential elements of everyday life online, prompted by the global COVID-19 pandemic, will remain a fundamental reality for people around the world long after the pandemic has passed, a comprehensive new consumer report by Ericsson predicts. Representing the equivalent opinions of 2.3 billion consumers across 31 markets worldwide, the report predicts that consumers will not only continue to manage routine activities – such as remote work, e-learning, e-health and online grocery shopping – online, but will also add an average of 2.5 new services, further increasing the time spent online by an average of 10 hours per week by 2025. With all trends pointing in the direction of heavy and completely digitized business eco-systems in the future, Vertiv’s initiatives remain focused to address the unique needs of channel-partners in local markets and to deliver a strong supply chain that ensures fast, easy equipment delivery and service anywhere in the world.
The idea behind establishing a new stock holding in Morocco sprung from Vertiv’s relentless pursuit of providing superior services to existing and new clients, improving connectivity and introducing disruptive technology, thereby creating a win-win situation for all. This initiative is designed to improve lead times and create more opportunities, thus propelling pace of business in the EMEA region.
To learn more about the Vertiv and its latest initiatives or to get latest updates, contact us : https://info.hiperdist.com/vertiv-2021-sales-contact-form
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Hiperdist is proud to announce its official partnership with Forcepoint who is dedicated to human-centric cybersecurity. Forcepoint is transforming cybersecurity by focusing on understanding people's intent as they interact with critical data wherever it resides.
Forcepoint has served global enterprises and governments for decades and continue to be recognized as a leader in cybersecurity by Gartner, NSS Labs, Forrester, and others with 14,500+customers in 150+countries.
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Topics: New, Leader, security, Hiperdist, Cybersecurity, Cyber